The PUE plateau
Verified
1.56, flat for five years
Uptime Institute puts the industry average at 1.56, unchanged for a fifth consecutive year, against 2.5 in 2007. Google discloses a fleet-wide 1.09, Meta about 1.08, Microsoft about 1.16. His 10 to 15 per cent overhead describes the disclosed frontier exactly.
Source · Uptime Institute Global Data Center Survey 2024 · operator disclosures
AI cooling, proven
Verified
40% cooling energy, measured
DeepMind’s system on Google’s estate achieved a consistent 40 per cent reduction in cooling energy, equal to a 15 per cent cut in overall PUE overhead, and produced the lowest PUE that site had recorded. It is a single-operator result on air-cooled halls, which is the qualification he makes himself.
Source · Google DeepMind, in production since 2016
The last twenty per cent
Verified
The final stretch roughly triples the cost
Google’s own Irish analysis found reaching 90 to 95 per cent carbon-free costs little more than annual matching, but the last few per cent roughly triples the cost using only wind, solar and batteries, because of winter windless spells. Company-wide it reached 66 per cent in 2024, with Singapore at 3 per cent and Oklahoma at 96. His framing is Google’s finding, from the supplier side.
Source · Google 24/7 carbon-free energy programme
The DC architecture
Announced
Vendor figures, not yet measured
The industry shift is real: NVIDIA has published on 800VDC for the Vera Rubin generation, claiming up to 5 per cent end-to-end efficiency and more than 150 per cent more power through the same copper. But the 1,500V and 8,600A busbar specification is Siemens’ own figure, and no independent laboratory measurement of end-to-end DC gains has been published. Graded as announced, from a supplier describing its own product.
Source · Siemens, contributed · NVIDIA and Texas Instruments, vendor published
The smelter comparison
Verified
1 GW, either way
The IEA states that AI-focused data centres can draw as much electricity as power-intensive factories such as aluminium smelters. A 600 kt per year smelter runs near 1 GW continuous at 13 to 15 kWh per kilogram; frontier AI campuses reach hundreds of megawatts to about a gigawatt. The comparison holds at interconnection level, which is the level he makes it at.
Source · IEA, Energy and AI, 2025
Europe’s migration
Verified
+110% against +55%
Ember projects Nordic and southern European demand growing 110 per cent to 2030 against 55 per cent for FLAP-D, which still holds about 62 per cent of European capacity. The Celtic Interconnector he refers to is real: 700 MW, 575 km, France to Cork, with sources split between energising in 2026 and full commissioning in 2028. It runs both ways, so his point holds in either direction.
Source · Ember · EirGrid and RTE · sources disagree on the date