The people the numbers are about.

A market report is an aggregate. It tells you how many megawatts were announced and how few were energised, and it tells you nothing about the judgement that produced either number. The A Roll isolates the individual voice from the aggregate. One practitioner at a time, answering a written brief in their own words, with every answer either resolved into evidence the desk has sourced independently or printed exactly as it arrived. The chapters count the build. These are the people deciding what gets built.